our story

Hi there!

I’m Sarah Hines, founder of Idealist Branding + Design Studio. 

I chose the name of this business, Idealist, as a way to reclaim the word as a strength and an asset. To me, an idealist is someone who has the hope and audacity to strive for something better, to believe we can solve problems together, learn, grow, and be better humans to each other. It’s a refusal to silence our voices to make others more comfortable or downplay our ideas to protect the status quo.

My radical idealism led me to an early career in the nonprofit industry where I earned my master’s degree and led teams in marketing, fundraising, and program development. I committed myself to empowering youth and women and making our community a better place to live. In that time, I built my skills in branding and design, and helped organizations create their own voice and identity. Pivoting to branding + graphic design full time is a pivot back to myself, to the work that moves me most deeply.

Idealist Designs is my platform to empower fellow idealists to change the world by bringing the core of their missions to life with a strong brand and visual identity. My designs and brand strategy have helped organizations:

  • increase their online following,
  • create a unique brand identity and strategy,
  • and stand out among their peers.

Tell me about your bold visions, and I will help you bring them to life.

Let’s Change the World Together
View My Portfolio

Here’s what my clients are saying:

“When working with Sarah, it was clear she brought both knowledge of nonprofit management and the creativity of a brand manager.

Sarah created a cohesive brand strategy and delivered powerful and memorable communications to our target audiences.”

Keri Koehler

“Sarah is so creative, taking my personality into consideration in building a solid brand and unique logo to represent my business. She took the time to understand the value and core of my original business concept and integrated that into her visuals.”

Matt Caple

“Sarah has been wonderful to work with! She is creative in her ideas and visual presentations. She is always prompt in her communication and responds quickly when we have a last minute request. We have complete trust in her to present our organization to faithful followers and new connections!”

Emily Nienhuis