portfolio
Let’s create something new together.
Explore my portfolio below for inspiration on our next project.
Looking for something unique? We love innovative ideas and nonconformity, so if you don’t see what you’re looking for below, we can still make it happen!
Logo + Brand Design
The goal: create a new, more contemporary look for a historic organization with a dated reputation. The new brand aligns with their new brand identity: to be bold, unapologetic, and inclusive
Deliverables included: 2 organization logo options, font selection, color palette, 2 brand pattern options, brand strategy consulting
*In partnership with the Purpose Collective; all visual design materials were created by Idealist
Logo Design with Variations
The goal: create a set of logos for a new business for urban millennials. The brand should be welcoming, empowering, and “chill”
Deliverables included: organization logo, 2 sub-brand logos, and icon variations to be used on a variety of mediums and merchandise
Event Materials
The goal: create an updated look for the annual fundraising gala that will appeal to working women in St. Louis, while staying within the organization’s brand.
Deliverables included: event logo, sponsorship packet, invitation, programs, and social media/email graphics.
Merchandise
The goal: create quarterly, on-brand merchandise for an influencer with over 1.8 million followers to increase revenue streams and engage his audience.
Deliverables included: merchandise design, design placement on products via Printful
Brand Strategy
The goal: Define the business’s brand and create a social media strategy and templates that would help the business bounce back after the pandemic.
Deliverables included: Brand statement and values, social media strategy with sample social media posts, and simple design elements that can be re-used in digital marketing moving forward.
Brand Statement: “The Improv Shop is more than an improv theater; we’re a community. A place where you can show up exactly as you are with any skill level and learn with a group of people who are learning right alongside you. We believe in stepping out of our comfort zones and facing our fears together. We’re kind and positive and generally great people to be around. We’re a tribe.”
Brand Values: Community, Authenticity, Positivity, Humor, Inclusivity
Visually Intriguing Report
The goal: Create a report to visual portray data and research to a broad audience and recognize participating organizations.
Deliverables included: 30-page report with several infographics, graphs, icons, and other graphics, viewable digitally and in print.
Brand Management
The goal: Create a cohesive brand across channels with engagement and consistent social media posts, e-newsletters, and blog posts; appeal to a younger audience
Deliverables included: Full management of 4 social media channels (design, copy, scheduling), monthly e-newsletter, website updates, and blog posts, resulting in a 30% increase in followers and a 200% increase in online donations.
Cards + Invitations
The goal: Set the tone of your event and/or build positive relationships with clients or partners.
Idealist Branding + Design Studio 